Finding the Right 3PL for Your Beauty & Personal Care Fulfilment

No matter your size or ambition, if you’re looking to scale your cosmetic, beauty or grooming brand, here are 5 things you definitely need from your 3PL partner.

1. Fulfilment That Plans for Growth

Of course, you want a 3PL that’s perfect for the size you are now, but what about when you need to scale rapidly? Will they be able to provide more warehouse space and staff to service your needs immediately? Look for a 3PL that talks about things like revenue growth, warehouse utilization, and expansion of Product range for the growth of your business and also manage the business at its current size.

2. A 3PL That Understands Your Product

Flawless fulfilment of your product doesn’t happen overnight – as you know. It’s built on knowledge and experience. What’s true for you is true for 3PLs too. Your ideal 3PL will have other customers like you, work extensively in the ecommerce fulfilment sector, and provide end-to-end visibility.

3. Optimised Packaging and Multiple Carriers

Packaging that is too large, too small, or the wrong shape for your product will cost you money and annoy your customers. You want a 3PL partner that will optimise your products’ packaging, so you save on shipping, and safeguard your product. They will also use multiple carrier partners to ensure the best fulfilment routes and rates. They may obtain the most affordable prices and provide a range of shipping options for both domestic and foreign locations by working with several carriers. Since, it is an age of social media and digital marketing. 

4. Bespoke Fulfilment

Cosmetic, beauty and grooming products are about self-care and luxury rather than basic necessity, and your brand needs to communicate this from the moment it’s unpacked. Since, it is an age of social media and digital marketing. Around 60% of beauty businesses now try to adopt multichannel ways so that their business can be promoted.  The right 3PL partner will ‘get’ what’s special about your product and create a bespoke fulfilment process to respect and safeguard it. Whether it’s kitting, subscription, assembly, product inspection, or branded packaging, – be sure that your 3PL’s on the same page.

5. Great Partnerships Start With a Conversation

All of the above is dependent on a 3PL having a detailed understanding of your business. So, look for a 3PL who looks for an opportunity to sit down and talk with you about how you can work together. You also want a good listener, and a guarantee that there’ll be someone to deal with your query, concerns and requests, whenever you need them.