The chances of entering the cosmetic industry have risen with the rise of ecommerce. However, running an ecommerce store requires a proper order management system. Hiring a 3PL for a cosmetics business eliminates the hassle of fulfilling customer orders as they provide their cosmetics fulfilment services. The 3PL market is anticipated to grow at an average annual rate of 2.43% from 2024 to 2028, resulting in a total market size of approximately $34.24 billion by 2028. In 2024, it is predicted that the revenue of 3PL will reach US$31.11bn in the UK.
What To Look For In A Cosmetics 3PL?
3PL services intend to give the business a helping hand and allow them to maintain their focus on the business only. Businesses opt for 3PL companies in the UK because they make their work feasible by managing their cosmetics merchandise and delivering them to the proper standard. Hence, the expectation for 2028 tells us that 3PL agencies will have a leading market volume of US$34.24bn.
The following are the things that you should look for in 3PL companies in the UK for cosmetics:
Integrates Smoothly With All Your Sales Channels
The success of the cosmetics business allows you to expand it to more than one platform. You might think about expanding it from Shopify to eBay and Amazon. 3PL for cosmetics will seamlessly run your sales to its final destination by providing their order fulfilment services. 79% of 3PLs reported better profits in the past year, with 33% seeing a big boost of more than 25%. Hiring 3PL allows you to focus on the business and not the logistics, as 3PL companies UK, like Prolog Fulfilment, will handle your order fulfilment for Cosmetics UK.
A notable example is Kylie Cosmetics, founded by Kylie Jenner. Kylie Cosmetics partnered with a 3PL provider to manage logistics and distribution needs. This collaboration allowed the brand to scale rapidly and handle the high volume of orders generated by its massive social media-driven sales campaigns. This enabled Kylie Cosmetics to focus on product development, marketing, and expanding its product line. They ship their products to different countries via FedEx SmartPost, FedEx Ground, or FedEx Express.
Enables Effective Brand Presentation
Would you use a certain cosmetic brand without feeling connected to it? When a customer buys cosmetic products, they want to feel good and connected about it. Customers not only buy a product but also buy the experience that comes with their brand.
3PL for beauty products understands your need to showcase your brand through the shipping process. They understand that by selling online, the customer’s first impression is based on the first order they receive on their doorstep. That’s when packaging comes in! Branded packaging affects the perceptions of 72% of customers. Plus, 81% of customers buy gift products from brands that have premium packaging in a survey.
By contacting a 3PL for cosmetics businesses in the UK, you can ensure that your order meets the criteria of your business standards. You must ensure that the 3PL for cosmetics customises the cosmetics products and represents your brand through packaging. This will ultimately affect your sales positively as it will represent your brand in a good way.
Simplifies Inventory Management
If you have established a cosmetic brand and building proper storage for your products seems to be a problem, you should not worry about that anymore. 3PL for small cosmetics businesses UK is now known to provide a warehouse for your goods that must be delivered to your customers.
To cater to your 3PL services needs, you may need to look out for companies that provide proper storage options for your products. This should also include the company knowing the appropriate shelf life of your cosmetic products and that they must have the right amount of your products to avoid wastage.
Prolog Fulfilment promises to have your product storage solution, which enables them to get with the process quickly and meet the requirements in today’s fast-paced markets. It has a proper warehouse for storing cosmetics and adequately manages the required stock with its staff. They have strategically located warehouses, which makes your process smooth.
Glossier, a popular cosmetic brand, has significantly benefited from hiring a third-party logistics (3PL) provider. As the brand’s online presence and demand grew rapidly, outsourcing logistics allowed Glossier to scale its operations efficiently without substantial investments in infrastructure. This partnership enabled the company to handle increased order volumes seamlessly. Additionally, by relying on a 3PL, Glossier could concentrate on its core competencies, such as product development, marketing, and customer engagement, driving further growth and innovation.
Facilitates Fast And Transparent Makeup Shipping To Customers
When customers order from your business, they expect their order to arrive within the required time. By working with 3PL, you have the certainty of customer satisfaction in this cycle of your order, as this is also said by 83% of shippers in a survey. They do so by managing and keeping track of your orders. This tracking system of delivery takes customer satisfaction to the next level as they will know where their order is at the moment.
It avoids confusion for both parties and maintains healthy working relationships. If the delivery procedure is smooth, customers may reorder from the business, and 3PL agencies ensure everything runs smoothly.
Distribution of products should be done with the trustable 3PL working in the UK, like Prolog Fulfilment, to provide a top-notch facility for delivering goods to the client.
What Services Does a 3PL Provider Prolog Fulfilment Offer?
The following are the cosmetics fulfilment services provided by Prolog Fulfilment:
- Inventory Managing: Prolog Fulfilment manages your inventory for sales. They ensure that it is secure and have the correct knowledge of the availability of all your products under their supervision.
- Manages the warehouse: Prolog Fulfilment manages the real-time visibility into inventory levels by locating the stock after processing the order.
- Assembling your order: Prolog Fulfilment delivers your order to your doorstep with proper packaging and customisation if necessary.
- Customisation and kitting: Prolog Fulfilment also provides personalised packaging and kitting services.
- Returns: Prolog Fulfilment also offers a return policy. It manages the refund or replacement as soon as possible.
Conclusion
To sum up, 3PL for the cosmetics business works very effectively, and you may find positive reviews and even customers reordering goods. If you want to focus entirely on your business, you are advised to contact fulfilment agencies to make hassle-free deliveries to your customers. These companies also manage your customers’ return claims, saving you a lot of time. The points mentioned not only support 3PL but also clearly mention the efficiency it creates for the growth of the business.
