28,000 Season Tickets fulfilled for a major football club

28K TICKETS FULFILLED IN SEASONAL RUSH

Introduction

Nestled in the heart of England, this historic football club is known for its deep roots in the country’s sporting culture, with a storied past that includes multiple league titles and European triumphs. The team was founded in the late 19th century and has seen remarkable highs, including iconic moments in the 1970s when they captured continental glory. With a passionate fan base and a strong identity tied to their community, this club is celebrated for its resilience, rich traditions, and the iconic stadium they call home. Their legacy is built not just on victories but on the spirit of never backing down, no matter the challenge. This famous football club has made its name for very many titles won at different levels of the European and domestic games.

Sector:

Sports

Services:

Fulfilment, Carrier, Kitting, Returns, Personlisation

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Prolog Fulfilment stepped in when we faced critical challenges with our season ticket printing. Their efficient systems and expertise ensured that all our tickets were delivered on time, even during peak demand. We couldn't have asked for a more reliable partner.

– Je**** , Senior Vice President of Global Sales

Challenges They Faced

The club has entrusted us to fulfil thousands of their tickets during peak seasons which was left unfulfilled by the previous printing company. This is another milestone in our commitment to providing world-class fulfilment services for even the world’s most challenging high-demand customers.

The sporting club has now suffered a severe blow: their chosen partner for printing season tickets has already indicated that it may not cope with the new season’s high demands which was highly crucial as the 2024/2025 season was just around the corner and tickets not being fulfilled would only hurt the reputation of the football club. Just from reaching 28,000 season tickets before the season started, the previous provider bottlenecked in speed and quality.

Prolog prepared to dive right in and rescue the situation. With state-of-the-art fulfilment capabilities and seasoned expertise, we were ready to deliver something above expectations. Our advanced technology and processes would help accurately deliver season tickets to fans worldwide and at the right time.

The Remedy

Prolog developed a comprehensive recovery plan to address the issues relating to initial printing and fulfilment. The first part of that plan involved working with the already existing printing partner to investigate the root causes of the problem. Although the majority of season tickets were saved, the Prolog team meticulously reprinted all the defective cards for the highest quality standards. Moreover, instead of printing all the tickets in one go strategy the previous company was utilising, Prolog opted for a different approach and printed only when necessary, which turned out to be more successful and optimised to their requirements.

After fine-tuning the printing, we moved onto the kitting process. It included each season ticket and a complimentary gift to all their fans encapsulated in one box. That made the occasion personal from a fan’s perspective, and the overall experience raised a sense of expectancy and excitement.

Prolog then incorporated the complete package of fulfilment, including carrier management, kitting, returns, and personalisation, to develop the perfect solution the club could expect. Our service excellence and quality assurance helped us overcome the initial road bumps and meet the club’s expectations.

We thereby used innovative high technology, blessed with our expert team, to design the fulfilment process of the club in a way that their peak season tickets can be delivered to their fans anywhere on the globe. This partnership strengthens Prolog’s reputation as a leading fulfilment provider and reaffirms our interest in supporting the global sports industry.

The Outcome

Prolog’s expert fulfilment services played a pivotal role in ensuring the timely and accurate delivery of season tickets to thousands of fans. Our comprehensive solution addressed the multifaceted challenges posed by the initial printing and fulfilment issues. We devised strategies that would work for their niche, including utilising services like Fulfilment, Kitting, Delivery, Returns Management, and Personalisation. The process ensured all Season ticket holders received their season tickets in time for the first game of the 2024/2025 season

Key Takeaways

Challenges

Just from reaching 28,000 season tickets before the season started, the previous provider bottlenecked in speed and quality.

Solution

Each season ticket was carefully paired with a complimentary gift and packaged in a branded box, elevating the overall fan experience. Advanced kitting processes ensured that the correct items were included in each package, minimising errors and returns.

Outcome

Successfully fulfilled 28,000+ Tickets just in time at the right place before the first game of 2024/2025 season had arrived.