Football club season ticket fulfilment case study

Nestled in the heart of England, this historic football club is known for its deep roots in the country’s sporting culture, with a storied past that includes multiple league titles and European triumphs.

The team was founded in the late 19th century and has seen remarkable highs, including iconic moments in the 1970s when they captured continental glory. With a passionate fan base and a strong identity tied to their community, this club is celebrated for its resilience, rich traditions and the iconic stadium they call home. Their legacy is built not just on victories but on the spirit of never backing down, no matter the challenge. This famous football club has made its name for very many titles won at different levels of the European and domestic games.

The challenges

The club entrusted us to fulfil thousands of their tickets during peak season which was left unfulfilled by the previous printing company. This is another milestone in our commitment to providing world-class fulfilment services for even the world’s most challenging, high-demand customers.

The sporting club suffered a severe blow: their chosen partner for printing season tickets indicated that it might not be able to cope with the new season’s high demands which was highly crucial as the 2024/ 2025 season was just around the corner and tickets not being fulfilled would only hurt the reputation of the football club. By reaching 28,000 season tickets before the season started, the previous provider bottlenecked in speed and quality.

We were able to dive right in and rescue the situation. With state-of-the-art fulfilment capabilities and seasoned expertise, we were ready to deliver something above expectations. Our advanced technology and processes helped us deliver season tickets to fans worldwide and at the right time.

The solution

We developed a comprehensive recovery plan to address the issues relating to initial printing and fulfilment. The first part of that plan involved working with the existing printing partner to investigate the root causes of the problem. Although the majority of season tickets were saved, the Prolog team reprinted all the defective cards for the highest quality standards. Moreover, instead of printing all the tickets in one go, which was the approach used by the previous company, Prolog opted to print only when necessary, which turned out to be more successful and optimised to their requirements.

After fine-tuning the printing, we moved onto the kitting process. This included each season ticket and a complimentary gift to all their fans encapsulated in one box. That made the occasion personal from a fan’s perspective, and the overall experience raised a sense of expectancy and excitement.

Prolog then incorporated the complete package of fulfilment, including carrier management, kitting, returns and personalisation, to develop the perfect solution the club could expect. Our service excellence and quality assurance helped us overcome the initial road bumps and meet the club’s expectations.

We used innovative technology, blessed with our expert team, to design the fulfilment process of the club in a way that their peak season tickets can be delivered to their fans anywhere on the globe. This partnership strengthens Prolog’s reputation as a leading fulfilment provider and reaffirms our interest in supporting the global sports industry.

The outcome

Prolog’s expert fulfilment services played a pivotal role in ensuring the timely and accurate delivery of season tickets to thousands of fans. Our comprehensive solution addressed the multi-faceted challenges posed by the initial printing and fulfilment issues. We devised strategies that would work for their niche, including utilising services like fulfilment, kitting, delivery, returns management and personalisation. The process ensured all season ticket holders received their season tickets in time for the first game of the season.

Prolog Fulfilment stepped in when we faced critical challenges with our season ticket printing. Their efficient systems and expertise ensured that all our tickets were delivered on time, even during peak demand. We couldn’t have asked for a more reliable partner.

Jeremy
Senior Vice President of Global Sales