Sports clubs: Unlocking the power of your fans
In the fast-paced world of sports retail, fans expect a seamless experience from checkout to delivery. Prolog Fulfilment is a trusted, UK-based 3PL built for growth. We deliver the reliable, flexible, and personalised operations necessary to turn one-time buyers into lifelong supporters.
A reliable fulfilment operation is the backbone of your brand. We ensure the delivery experience matches the passion behind every fan’s purchase.
Scalability for peak demand
We easily handle volume spikes from new season launches and cup finals, using forecasting analysts to proactively manage demand surges.
In-house personalisation
Our fully equipped on-site print room provides custom printing and embroidery, like adding names and numbers to shirts, helping fans express their loyalty.
Enhanced fan experiences
We build trust through fast, accurate delivery, elevated by bespoke packaging and inserts for memorable unboxing experiences.
Optimised inventory management
We prevent stockouts with robust systems that accurately track and manage bespoke product variations.
Seamless ecommerce integration
Our technology connects directly with your online stores and marketplaces, providing real-time supply chain visibility.
“Working with Coventry City Football Club requires precision, agility and teamwork – qualities that Prolog consistently delivers. From matchday merchandise to e-commerce fulfilment, their ability to adapt quickly, operate under pressure, and deliver consistently mirrors what we expect on the pitch. Prolog feels like an extension of our own team – reliable, responsive, and always focused on delivering results.”
Scale and capacity
Operating across two UK sites with 32,000 pallet and 40,700 pick locations, we comfortably manage up to 400% peak volume increases.
Global shipping, bonded warehouse
Utilising over 40 shipping partners, we offer cost-effective global delivery and allow you to defer duty and VAT payments until dispatch to improve cash flow.
Value added services
We go beyond standard fulfilment, offering co-packing, subscription management, and kitting over 2 million items annually.
Market leading technology
Our live, cloud-based dashboard and seamless integrations connect you to over 150 marketplaces, couriers, and platforms.
Dedicated customer support
We champion your growth with expert, hands-on support and a customer contact centre featuring over 100 agents.
A proven track record
Trusted by major retailers, our high service standards result in 24% of our new business coming directly from existing client referrals.
